How to Grow Your Email List with Intention + Impact

limitlesslegacycol
Apr 23
2 min read

Because it’s not just about numbers... it’s about nurturing real relationships.

If you’ve been told to “just create a freebie” to grow your email list… I want to pause you right there.

Because here’s the thing... a freebie for the sake of having one won’t move the needle in your business.

What will?✨ Creating a lead magnet that aligns with your client’s journey and the transformation your business is here to help them create.

Start With the Bigger Picture

Before you open Canva or dive into Flodesk, take a step back and ask yourself:

What problem does my business solve?

Where is my ideal client right now on their journey? What do they need to understand or experience before they’re ready to work with me?

When you can answer those questions, you can craft an opt-in that isn’t just a giveaway... it’s the first step in your client’s journey.

Now That You’re Clear on the Why, Let’s Talk About the How

Here’s a simple, no-fluff way to start growing your list with intention:

💡 Step 1: Create a Freebie That Actually Serves

This could be:

A simple PDF
A checklist
A mini workbook
A short video tutorial or audio download

But it must do one thing: move your audience closer to the result they’re looking for.

Use Canva to design it beautifully and on-brand. Keep it simple and valuable. It doesn't have to be fancy... it just has to be aligned.

✍️ Step 2: Capture Their Email with a Flodesk Form

Once your lead magnet is ready, head over to Flodesk:CLick Here for a Discount Code (my favorite for ease + beauty) and:

Create an inline, pop-up, or full-page form
Customize it to match your brand
Link it to a workflow that automatically sends your freebie

Pro tip: Make sure the copy on your form speaks directly to your client desired transformation and what they’ll walk away with.

📩 Step 3: Create a Nurture Sequence That Connects

The real magic? Happens after they subscribe.

Set up a 3–5 part automated email sequence that:

Introduces you and your values
Delivers quick wins or helpful tips
Builds trust + showcases your expertise
Invites them into deeper connection (like booking a call or following on social)

This is where you turn subscribers into potential clients. Nurturing isn’t optional... it’s essential.

Ready to Grow Your List with Purpose?

You don’t need a 47-page eBook or a full-scale funnel to get started.

You need:

✅ Clarity around your client’s journey

✅ A lead magnet that supports it

✅ A simple system to deliver + nurture

And if the tech part feels like “ugh”... you don’t have to figure it out alone.

I help business owners set up these exact systems in 1–2 sessions. We walk through the tech, strategy, and implementation together, so you can start seeing results right away... without the overwhelm.

👉 Want support getting this up and running? See ways to work together: Click Here

Here’s to building your list with purpose, connection, and ease.You’ve got this 💛

XO,

Katie

Limitless Legacy Collective